"Floridita"


Founded on November 16, 1519, the township of San Cristobal de La Habana celebrated its 298th birthday in 1817. At that time Havana was a city of just over 84,000 inhabitants, protected by a system of fortresses and walls from the constant siege of corsairs and pirates.

The wall divided the city in two: the walled portion, where the rich Spaniards and Cuban-born whites resided: and the portion outside the wall, inhabited by the poor, blacks and country folk, who entered and exited the walled city every day, charcoal, corn, meats,etc.

One of the main access points to the walled city was the Monserrate gate, with its entrance on Obispo Street and its exit on O'Reillt Street. Like the others, it opened at a set time in the morning and closed at a set time at night, signalled by cannon blasts at the San Carlos de la Cabana Fortress.

Around that time, ice made its appearance in Havana. Although it had been landed for its medicinal benefits, it was put to its greatest use in this city to chill drinks warding off the sweltering tropical climate.

Thus emerged, at the corner of Obispo and Monserrate Streets, an establishment named after the "queen" of fruits: La Pina de Plata (The Silver Pineapple). There one could calm that terrible thirst with juices, milkshakes, an almond-flavoured drink called Chorchata, and soft drinks made from fruit. Also available were alcoholic beverages, and by the end of the 19th century the first combinations became fashionable: simple mixtures of rum, gin, vermouth or cognac which were the ancestors of classic international cocktails.

When it was close to 100 years old, La Pina de Plata changes its name to Floridita, with the goal of attracting the evermore numerous visitors from the Untied States, who passed through the Floridita peninsula. And the people gave the spot its definitive name, with which it has achieved worldwide fame: EL FLORIDITA.

At that time it was an open bar from which is was possible to observe passers by while sitting at the same 10-meter-long mahogany bar and nearby the same Corinthian friezes that remain today. In the 1910's it incorporated a restaurant area, headed by French chef Lapont.

In 1914, bartender Constnatino Ribalaaigua Vert arrived at El Floridita. A Spanish immigrant, he was known as "Constante" to his friends. In 1918 he took over from Salas Perera as the owner.

Constante was a master Cuban bartender, the very embodiment of professionalism, creativity and cleanliness. He devoted his whole life to his profession, preparing cocktails behind the bar, and converted El Floridita into the city's cathedral of cocktails. Indeed, he had numerous creations: Presidente, Habana Special and more. But the Daiquiri is undoubtedly the cocktail that achieved the greatest international fame, and for that reason there is a phraser embossed in bronze on the ice chest over the bar: "The Cradle of the Daiquiri."

El Floridita became the most famous in Havana, and one the most famous in the world. In 1953, Esquire magazine, called it one the world's seven best bars, along with, the Pied Piper bar in San Francisco, the Ritz in Paris and London, Raffles in Singapore, Club 21 in New York and the bar at the Shellbourne Hotel in Dublin.

Since that time El Floridita is frequented by distinguished visitors to Havana, ranging from artists to official guests of the government. But US novelist, Ernest Hemmingway, winner of the Nobel Prize for literature, was the most assiduous of all. He became a personal friend of Constante and after the latter's death in 1953, Hemmingway continued to consider El Floridita his favourite spot in Havana, during the more than 20 years he lived in the country. His favourite bar stool and a bronze bust unveiled in 1954, when he was awarded the Nobel Prize for his "Old Man and the Sea" are permanent witnesses to his presence.

El Floridita and its Daiquri have been immortalized in literature on more than one occasion. Perhaps the best description was written by Hemmingway himself, in "Islands in the Stream".

The British Regency style and décor that El Floridita bar/restaurant has today dates back to the 1950's, as does the carpentry work, lamps and the paintings on the walls.

In 1991 El Floridita was totally remodelled, respecting all the original elements, including the bust Hemmingway and the bar top.


Some of El Floridita's Customers
The Duke and Duchess of Windsor, Gene Tunney, Jean-Paul Sartre, Gary Cooper, Luis Miguel Dominguin, Tennessee Williams, Charles Scribner, Spencer Tracey, Rocky Marciano, Ava Gardner, Samuel Eliot Morison, Buck Lanham, Herber Matthews.

And more recently: Paco Rabanne, Joaquin Sabina, Pablo Milanes, Alicia Alonso, Silvio Rodriguez, Javier Sotomayor, Naomi Campbell, Kate Moss, Matt Dillion, Danny Glover, Jack Nicholson, Giorgio Armani, Gianni Mina, Jean Michel Jarre, Fito Paez and others

"Floridita London "
 
Floridita, now also to be found promi nently located in London (Soho), boasts a menu developed by Executive Chef Andrew Rose that is a mouth-watering interpretation of cosmopolitan Cuban and Latin American cuisine. It is eclectic and diverse with the signature ingredient being Cuban "Langosta" (crayfish) flown in live directly from Cuba guaranteeing the freshest and most genuine culinary experience. Other tantalising dishes include Octopus & Squid Cerviche, Spit Roast Suckling Pig with Garlic, Lime & Oregano and Spiced Blackened Fillet of Red Snapper with Fresh Tomato, Caper & Olive Sofrido.The Floridita bar and dance floor, under the guidance of music producer Steve Brown, resounds on a nightly basis with the rich rhythm of live Cuban bands and spectacular cabaret, evolving later in the evening into more modern Cuban, Latin and international sounds, mixed by some of London's most respected DJs.The finest selection of Cuban cigars outside Cuba together with the rhythms of bands flown over from Havana and fused with the sounds of top DJs, complete the capital's most exhilarating late-night dining and clubbing experience.
www.floriditalondon.com



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