By
Michael Terrace
& Peter Settimelli From New York City
El
Palladium dance hall stood at 53rd. and Broadway in New
York City from the late 40’s until the early 60’s.
It was there that legendary musical ensembles led by Machito,
Tito Puente and Tito Rodriguez began popularizing Latin
rhythms, evolving into what is today best known as Salsa
music.
However, no tempo was more synonymous with
El Palladium than the `Mambo’.
As
with many New York institutions, El Palladium bore
a great cultural and sociological significance during
its reign, appealing to those of all ages and backgrounds
far beyond its principal audience of metropolitan
Latin Americans.
It too claimed at its patrons the wealthy and famous;
Harry Belafonte, Carol Channing and Marlon Brando
were just several seen in regular attendance, although
decidedly never seated in the same section as casual
spectators or the general proletariat population.
The same rule applied to notorious figures who enjoyed
the same regard as El Palladium as celebrities and
socialites.
After entering the premises and paying a one-dollar
admission, guests who climbed the long marble staircase
were certain to be thrust instantly into a mood
of excitement upon hearing the blare of live music
before they reached the second floor landing that
lead to the club’s entrance.
Although
a viable first impression of El Palladium as a whole was
one of ethnic, economic and racial unity, its very infrastructures
belied such an assumption.
Seating assignments as handled by staff members separated
the privileged from the other clientele that might include
prostitutes, drug users or honest but meager individuals
in pursuit of an evening’s pleasure. The dance floor
varied in style ranging from elegantly gowned partnered
with men in tuxedos to uninhibited youngsters dressed
in gaudy, low-cut dresses and form-fitting peg trousers.
Just as visible was a team of rowdy bouncers that routinely
roamed the dance floor, ready to break up an occasional
altercation among the short –tempered. Despite the
presence of some surly characters and intermittent misconduct,
few might dispute El Palladium’s status as a purveyor
of performing talent and how well maintained an enterprise
it remained until its demise in the spring of 1962. Accordingly,
ultimate credit to its endurance and fame must be paid
to founder Maxwell Hyman.
Born in Germany and later a Holocaust survivor,
Max immigrated after the Second World War to the
United States, where he first established a man’s
clothing concern in New York’s garment district.As
a single man, Max frequently went to nightclubs
such as the East Side’s Chateau Madrid, one
evening making the acquaintance of dancer and dance
instructor Olga Nigro.
This
meeting proved to be fateful as Olga, who shared
Max’s passion
for
the mambo, soon introduced him to the Roseland Ballroom
where the idea to create an outlet dedicated strictly
to Latin American dancing was born.
Max found a mid-town property run by underworld bosses
who honored his term-of-sale request to stay on for the
period of one year while he made gradual changes.
Under new ownership’s policy, the Lindy Hop was
out and Max hired Federico Pagan, an astute booking agent
with easy access to contemporary Rumba and Mambo musicians.
Pagan cannily persuaded Max to feature bandleader Machito’s
Afro-Cuban combo for El Palladium’s debut. Opening
night saw lines that circled the entire block, requiring
the intervention of police to show up and control the
throng. Sometime later with the ballroom’s success
clearly assured, Max considered how anticipated the Roseland’s
annual Harvest Moon Ball was and wondered how well received
a weekly competition might be.
Preceded by a complimentary dance lesson, the Wednesday
night dance contest became both a huge draw and
introduced one of the first of El Palladium superstars,
Frank “Killer Joe” Piro. Having already
garnered a career-making reputation as a featured
dancer of the Lindy hop (“the greatest of
the era” according to columnist Walter Winchell),
Killer Joe headed his own dance studio by day as
well as assuming emcee duties once
a
week for El Palladium’s dance contest. ‘Joe’s’
engaging demeanor was an ideal addition to the roster
of professional dance teams assembled by Max for the public’s
enjoyment; Augie and Margo, Terrace and Elita and Joe
Vega and Tybee among them. As veterans of Catskill Mountain
resorts and elsewhere, these performers were adept in
keeping up with even the poorest of dancers when called
upon by Killer Joe to aid with instructional tasks during
the dance lesson segment.
Whereas most may agree that these attractions alone were
worth the price of an
admission ticket, patrons of what now ranked as New York’s
top Latin dance spot might
also `stargaze’ or witness the sordid drama of hustling
and drug dealing.
That these and other negative elements would eventually
fell El Palladium’s very being, thereby ending the
livelihood of many and the joy of even more, is perhaps
little compensated by a legend that developed in the years
since and whose influences are manifested in one form
or another today.